Contemporary scholarly examinations of John F. Kennedy’s Alliance for Progress are surprisingly thin on the ground. This is a trend, moreover, that has been as true with respect to broad studies of the entire program as it has for more specific assessments of individual case studies. There is a difference between a field that is only partially developed, of course, and one that is barren: a number of important works relating to the Alliance are already in existence, while the article under review here suggests a number of ways that the extant literature can be further developed in accordance with emerging work on the history of development and on Latin America’s place in the Global Cold War. By providing a detailed examination of the Alliance’s implementation in Bolivia, Thomas Field significantly enriches our understanding of what remains a complex and thorny period in inter-American relations. Constructed upon rhetorical foundations characterised by noble ideals of development, democracy and social progress, the subsequent deterioration of Kennedy’s Alliance for Progress into a morass of missed targets, worsening inter-American relations, and the support of a range of authoritarian regimes, has long puzzled scholars of U.S. policy in the region. Why did the Kennedy administration’s benevolent intentions, scholars have typically asked, go awry as the Alliance failed to meet its grand goals?