What convinces a country to adopt policies it might have previously eschewed as unimportant or against its interests? In practice, the global governance toolbox is notoriously limited. States, international organizations, and Non-governmental organizations (NGOs) that want other actors to change their behavior are typically reduced to selecting between the unsatisfying options of economic sanctions, military force, or some kind of ‘naming and shaming.’ Often, sanctions and military force are considered too severe, too ineffective, or too politically difficult or economically costly to adopt and implement. As a result, actors commonly use naming and shaming because they can apply it across a range of practices, whether or not they have ready access to military or institutional power capabilities, at relatively low cost to themselves. Naming and shaming is a broad category of tools that involves publicizing the normatively-unacceptable behavior of actors (usually states) in order pressure them into adopting a more normatively-acceptable behavior. Yet its effectiveness has been a frequent matter of debate.